We created a dance competition/party between major markets to see just who could keep up with The Cruze. The intelligent storefronts responded to participants’ body movements as they stepped left and right or touched hotspots in an attempt to stay on tempo in the dance-themed game. Meanwhile, an accuracy meter rated dancers’ moves as excellent, good, or too slow and a virtual odometer let users know how far they were able to go in their Chevy Cruze Eco.
Swiffer Effect: Facebook
The Swiffer Effect is seeing how cleaning can positively affect your everyday life. For Morty and Lee it meant more parties, more fun, and more together time. I worked with Digital Strategy and the Creative Director to show what the Swiffer Effect could mean to everyone by incorporating culturally relevant themes.
Dawn Saves Wildlife
The Dawn Saves Wildlife(DSW) Youtube Channel is another portal for people to view the documentary and enter into the conversation about how the little things can make a big difference.
The three games, Run from Boredom, Basketball and Dodge Ball, launched in two week intervals and engaged players through a combination of multi-touch and gestural interaction. Dodge Ball, the final game of the series, allowed players to compete across country in real-time, a first for DOOH.
Lunchables Never Be Bored Again
Zeebox: Grammy Music Awards
zeebox is your TV sidekick – an interactive second screen that makesTV more social, clever, and fun. The purpose of the Grammy widget was to keep track of the trending artist in a visually fun, and interactive manner, while allowing the user to easily join the hottest conversations on twitter.
The touch interactive displays encouraged consumers to snap a photo and create a custom work of art by using different styles, strokes and colors to draw on their photo. Upon completion of their masterpiece, artists could enter their email address to receive their photo to share with others.