Facing stiffer competition from the likes of Netflix, Amazon Prime, and HBO Go; NBC Universal asked us to bring the TV Everywhere (TVE) experience to all 7 of their brands on Android (NBC, USA, Syfy, Bravo, E!, Telemundo, and Universo). We designed for TV (Amazon Fire and Chromecast), tablet portrait/landscape and phone portrait/landscape.
During the detail design phase I was responsible for the tablet portrait design. After NBC and USA were approved I worked with a junior designer to begin the role out process for the other brands. The other designer and I were responsible for Syfy, Telemundo, and Universo. I was to ensure that the brand was used consistently, and with a high level of quality. If the brand didn’t use consistent styles then I created a unified style within the android app.
I was also the primary senior visual designer who worked closely with the android developers to get the app produced. And oversaw the creation of production assets, and quality assurance.
Tablet Landscape: Home
The carousel plays clips of each show while it rotates through.
TL: Home - Content Column
TL: All Shows
TL: Show Page
TL: VOD Player
TL: Live Player
Can slide through schedule to see what is up next.
Tablet Portrait: Home Page
TP: Home - Content Column
TP: All Shows Page
TP: Show Page
TP: VOD Player
TP: Live Player
Mobile Landscape: Home
ML: Home - Content Column
ML: Show Page
ML: Show Page - Episode Detail
ML: Live Player
Mobile Portrait: Home
MP: Content Column
MP: All Shows
MP: Show Page
MP: Show Page - Episode Detail
MP: Live Player
Video doesn't play in portrait on mobile.
We created a dance competition/party between major markets to see just who could keep up with The Cruze. The intelligent storefronts responded to participants’ body movements as they stepped left and right or touched hotspots in an attempt to stay on tempo in the dance-themed game. Meanwhile, an accuracy meter rated dancers’ moves as excellent, good, or too slow and a virtual odometer let users know how far they were able to go in their Chevy Cruze Eco.
Swiffer Effect: Facebook
The Swiffer Effect is seeing how cleaning can positively affect your everyday life. For Morty and Lee it meant more parties, more fun, and more together time. I worked with Digital Strategy and the Creative Director to show what the Swiffer Effect could mean to everyone by incorporating culturally relevant themes.
Dawn Saves Wildlife
The Dawn Saves Wildlife(DSW) Youtube Channel is another portal for people to view the documentary and enter into the conversation about how the little things can make a big difference.
The three games, Run from Boredom, Basketball and Dodge Ball, launched in two week intervals and engaged players through a combination of multi-touch and gestural interaction. Dodge Ball, the final game of the series, allowed players to compete across country in real-time, a first for DOOH.
Lunchables Never Be Bored Again
Zeebox: Grammy Music Awards
zeebox is your TV sidekick – an interactive second screen that makesTV more social, clever, and fun. The purpose of the Grammy widget was to keep track of the trending artist in a visually fun, and interactive manner, while allowing the user to easily join the hottest conversations on twitter.
The touch interactive displays encouraged consumers to snap a photo and create a custom work of art by using different styles, strokes and colors to draw on their photo. Upon completion of their masterpiece, artists could enter their email address to receive their photo to share with others.